Reframing the role of a board in strategic planning

When it comes to strategic planning, many organizations turn to their board. Although often working in isolation, distant from the actual work and the employees, board members typically rally, roll up their sleeves, and map out a blueprint for the …

Spartina: it’s all in a name

As we’ve all experienced, the process of naming something we care deeply about, whether an infant, product, pet, or business, is not always an easy task.  Part art, part science, the ideal business name concurrently conveys values, experience, and an …